The Sports Life

When the Cleats Come Off, Football Players Face the Ugly Truth

(PRWeb) December 6, 2006 -- Without question, football is the most popular spectator sport in America. It's an intensely physical, combative sport, where highly trained athletes skillfully execute strategic game plans. But its very name is a testimonial to the stress the game puts on the feet of its players.

Many fans are former players themselves and know that in addition to injuries, football often leaves a lasting legacy in terms of foot appearance. Especially in later years, discolored toenails and gnarly-looking feet are more common for athletes than non-athletes. The unfortunate aftermath is that a high number of former players are so embarrassed by the way their feet look that they wear socks with sandals, or refuse to go the beach or pool.

Jan Buck, a former football player for Princeton University, puts it this way: "Being attractive is part of the overall psychology of the masculine ideal - it's part of the football mystique. Off the field, football players shun a 'Quasimodo' image and strive for a look that's more like the young Warren Beatty."

Because attractiveness is part of the masculine mystique, football players are among the many male converts to appearance-enhancing services such as manicures, facials and pedicures that once were solidly in the realm of women.

Pamela Bissell, Director of Sales for Xenna Corporation, a distributor of natural foot care products, says "Unattractive toenails and rough, scaly feet are common problems for professional and amateur athletes alike. A number of top professional football and basketball teams have used our products to keep their feet in top condition, and we know from the feedback we get that men - as well as women - want their toenails and feet to be as attractive as possible."

Xenna distributes NonyX® Nail Gel and CalleX® Ointment, which were developed and patented using formulations that focus on the exfoliation of keratin - the protein contained in skin and nails. The result is innovative, natural foot care products that address the cosmetic appearance of unattractive feet and nails.

NonyX Gel was developed to provide a unique, natural solution to the problem of yellow, dark or discolored nails, especially toenails - a problem that becomes more common as we age. Bissell says, "NonyX Gel is a topical, easy-to-use gel that breaks down and removes keratin debris - the discolored, yellow or thick granular buildup under nails that causes them to appear yellow or discolored. It softens keratin debris using natural ethanoic acid, and permits it to be scraped out from under the nail, beginning after about four weeks. Over time, as keratin debris is removed, NonyX Gel keeps nails looking clear and attractive with regular use."

Bissell adds, "In 2005, Xenna's NonyX Nail Gel was nominated by a professional football player for inclusion in FX Sport's National Football League Alumni Guide and Yearbook. Only products personally endorsed by a player are permitted to appear in that publication."

Despite the best training and athletic ability, the smallest foot problem can mean the difference between top performance from a player and average performance. Xenna's acid-free, diabetic-friendly CalleX Ointment takes care of the hardened, thickened skin and dry, cracked, or scaly buildup on the foot that can affect agility and over-all performance. Newly patented, CalleX uses natural enzymes to thin and soften hardened or flaking areas on toes and soles, and moisturizes and rejuvenates dry, cracked heels, It has been shown in consumer studies to significantly reduce thickened skin areas within 15 to 30 days.

Regardless of their age, fans can keep feet and nails looking attractive with NonyX Nail Gel and Callex Ointment, whether attending a tailgate party, watching football in a local bar, or at a friend's home in front of a big-screen TV - all places where those concerned about their masculine image are likely to fall under the scrutiny of the opposite sex.

All Xenna products are unconditionally money-back guaranteed. For photos of toenails and heels before and after using Xenna products, click on www.xenna.com .

NonyX Nail Gel can be purchased in the footcare section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, Eckerd Pharmacy, Brooks Pharmacy, Duane Reade, and HEB and BI-LO grocery stores in addition to Medicine Shoppes. Online, it is also available at www.drugstore.com and www.xenna.com .

CalleX Ointment is sold in the footcare section of Walgreens, Longs and many Medicine Shoppe pharmacies, and online at www.drugstore.com and www.xenna.com .

Xenna Corporation is a privately-held, woman-owned company based in Princeton, NJ which develops and distributes natural personal care products for skin, hair and nails. To contact them call 800-368-6003 (business hours, Mon-Friday Eastern Time) or email.

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