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Major League Soccer Scores Goals with Vocus On-Demand Public Relations Software
Lanham, MD (Vocus) December 14, 2007 -- Vocus, Inc. (www.vocus.com), (NASDAQ: VOCS) a leading provider of on-demand software for public relations management, today announced that Major League Soccer (www.MLSnet.com), the top-flight professional soccer league in the United States, has selected Vocus' PR software to manage its public relations activities. Using Vocus, Major League Soccer is able to automate news monitoring and distribution (http://www.vocus.com/content/prnewsdemand.asp) and easily manage the media relations (http://www.vocus.com/content/premail.asp) activities surrounding each of its initiatives.
"Major League Soccer used various PR management systems in the past, but wanted to explore a new system that provides greater services for our expanding PR needs," said Stephen Rodriguez, manager of sports communications at Major League Soccer. "After seeing first-hand Vocus' ease-of-use, comprehensive functionality and great customer service, we decided it was the best choice to help us accomplish our communications goals."
"We wanted the best tools possible to keep track of our communication with key media members, and to maximize our search and media tracking capabilities," added Rodriguez. "Vocus gives us an easy to use media management tool that helps us stay in touch and keep up to date with the constantly changing media landscape."
Major League Soccer's communications department runs campaigns drawing international recognition and is responsible for managing media outreach and operations for the MLS regular season, post season and special events including the MLS First Kick, the Sierra Mist MLS All-Star Game and MLS Cup. With Vocus' PR management software, they are able to quickly keep track of their communication with media members, manage various media lists and contacts}, and build http://www.vocus.com/content/prmediadb.asp) of all their outreach.
">comprehensive activity reports (http://www.vocus.com/content/prmediadb.asp) of all their outreach.
Rodriguez added, "the ability to run activity reports and keep track of the frequency and quality of our media contact is a vital asset for us. We hope to further integrate Vocus into our communications process and fully utilize all its capabilities in the coming year."
About Major League Soccer:
Headquartered in New York City, Major League Soccer is the top-flight professional soccer league in the United States and Canada and features many stars from North America and around the world. The 14 teams that will compete in MLS in 2008 are: the Chicago Fire, Colorado Rapids, Chivas USA, Columbus Crew, D.C. United, FC Dallas, Houston Dynamo, Kansas City Wizards, Los Angeles Galaxy, Red Bull New York, New England Revolution, San Jose Earthquakes, Real Salt Lake and Toronto FC. A new expansion team in Seattle will begin play in 2009. For more information about MLS, log on to the League's official web site at www.MLSnet.com.
About Vocus, Inc.:
Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand software for public relations management. Our web-based software suite helps organizations of all sizes to fundamentally change the way they communicate with both the media and the public, optimizing their public relations and increasing their ability to measure its impact. Our on-demand software addresses the critical functions of public relations including media relations, news distribution and news monitoring. We deliver our solutions over the Internet using a secure, scalable application and system architecture, which allows our customers to eliminate expensive up-front hardware and software costs and to quickly deploy and adopt our on-demand software. Vocus is used by more than 2,000 organizations worldwide and is available in five languages. Vocus is based in Lanham, MD with offices in North America, Europe, and Asia. For more information please visit www.vocus.com or call 800.345.5572.
This release contains "forward-looking" statements that are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Statements that are predictive in nature, that depend upon or refer to future events or conditions, or that include words such as "may," "will," "expects," "projects," "anticipates," "estimates," "believes," "intends," "plans," "should," "seeks," and similar expressions. Forward-looking statements involve known and unknown risks and uncertainties that may cause actual future results to differ materially from those projected or contemplated in the forward-looking statements. Forward-looking statements may be significantly impacted by certain risks and uncertainties described in Vocus' filings with the Securities and Exchange Commission.
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