The Sports Life

Ohio State Football Head Coach Jim Tressel and Brand Thunder Unveil Themed Browser

Columbus, OH (PRWEB) October 31, 2007 -- Brand Thunder LLC (http://www.brandthunder.com) announces the first use of its innovative browser tool in the NCAA via their client, Ohio State University's football coach, Jim Tressel.

Coach Tressel is now the first NCAA football coach with a customized web browser (http://www.coachtressel.com). "Brand Thunder gives CoachTressel.com another valuable tool that allows OSU fans to show their Buckeye Pride while providing a convenient way to stay up-to-date on all of the great things that take place within the Ohio State football program"

Internet marketers are scrambling to find ways of keeping visitors riveted to their web sites. By customizing the web browser with a company theme, marketers can keep the attention of consumers, even as they navigate away from the brand's page. "In a web marketplace where users expect personalization, our unique themes facilitate that and something far more valuable: a persistent channel of communication from businesses to consumers," explains Patrick Murphy, Founder and CEO of Brand Thunder. "We integrate the brand into the browser, so businesses extend their reach regardless of where their customers or fans wander on the internet."

Nearly every aspect of the browser was customized to reflect the Buckeye's spirit, color and web presence. After fans install Coach Tressel's custom theme on the popular Firefox browser, the otherwise generic browser is transformed into a branded stadium that puts the fans right in the game and Coach Tressel's coaching philosophy. OSU's colors flood the screen and browser navigation features are transformed with familiar football elements. Directly beneath are permanent links to Ohio State's Athletic program and the official site of The Ohio State University. In addition to driving traffic to Coach Tressel's website, the browser theme also includes a real-time ticker so fans can stay on top of the latest team news. Such a display seamlessly integrates the traditional use of a web browser with revenue generating links and tools.

The advantages of a themed browser are manifold. "It extends the brand using a fresh, innovative and effective channel," says CEO Patrick Murphy. "Themes offer passionate users another avenue to display their affinity while facilitating more frequent and focused communication to consumers."

Brand Thunder is the brainchild of interactive marketing expert Patrick Murphy. His marketing channel development experience spans several well-recognized brands including AOL, Netscape, Verizon, Swiss Re and JP Morgan Chase/Bank One.

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