The Sports Life

New Jersey Nets Tap Local Marketing Firm to Bring Fans Enhanced Basketball Experience

Lodi, NJ (PRWEB) July 29, 2007 -- Building on an already extensive list of popular client programs, World Access Marketing announces the completion of a successful community marketing campaign for the New Jersey Nets. In addition to using the company's referral marketing solutions to help drive overall sales and generate added awareness among existing and prospective customers, the campaign gave consumers in the New Jersey-area more opportunities to experience the excitement of watching their favorite basketball team live.

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"World Access Marketing did an outstanding job for us this past season," said Fred Mangione, vice president of ticket sales, the New Jersey Nets. "They've brought us loads of new fans and their professionalism represented the Nets organization extremely well. We look forward to building a relationship with them and having an even more successful campaign next season."

World Access Marketing's leading marketing approach allows companies to talk to their customers face-to-face through its professionally trained field representatives who are educated in the clients' business. Through the development of special value cards that offer consumers discounts on the products and services they already love, World Access Marketing is able to significantly increase traffic, enhance brand loyalty and generate new customers for its program partners.

Through its affiliation with international referral marketing leader, Smart Circle International, World Access Marketing builds upon a proven marketing approach that has helped national and international consumer brands -- from Domino's Pizza to the New York Yankees [if you don't work with the Yankees, just insert another team name - significantly improve their business. Customized consumer promotions build traffic by increasing frequency, filling unused capacity during off-peak periods and prospecting brand new customers.

World Access Marketing's unique marketing model harnesses the power of "referral marketing" by reaching customers in their neighborhoods and in the workplace.

"We are extremely proud of our success with the New Jersey Nets campaign and look forward to continuing our partnership with the team as well as our work with businesses throughout New Jersey. Now, they too can reap the benefits that our professional sales force brings to the table and enjoy real results to the bottom line."

About World Access Marketing:

Established in 2002, World Access Marketing is an authorized distributor of Smart Circle Cards?, a product of Smart Circle International - the dominant force in referral marketing worldwide. More information about Smart Circle International is available at www.smartcircleinternational.com. To speak to a World Access Marketing representative, please contact Paul Wyatt at 973-472-2400 or visit us at www.worldaccessmarketing.com

About Smart Circle International:

Established in 1989, Smart Circle International is the dominant force in referral marketing worldwide. Major companies turn to Smart Circle International to build traffic, enhance brand loyalty, fill unused capacity and generate new customers. Smart Circle International reaches consumers face-to-face through their community marketing networks which include the Public Sales Network, Private Sales Network and Fundraising Network to distribute promotional certificates on popular products and services on behalf of advertisers. The Smart Circle (http://www.thesmartcircle.com/), Smart Circle International (http://www.smartcircleinternational.com), and Smart Circle Fundraising (http://www.smartcirclefundraising.com) are trademarks of Smart Circle International, Inc.

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